Standard Operating Procedures for Running a Real Estate Investing Business

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Course curriculum

1. Get to know our organization
2. Why Homeowners Sell
3. General Steps Prior to Closing on a Property (Course Outline)
4. Related Real Estate Topics
1. Identify regions/ market places/ niches
2. Buy Box Criteria
3. Networking
4. Scripts when speaking with Realtors/Brokers/ Property Managers
5. Scripts when speaking with Homeowner or Property Directly
1. Market Analysis Overview
2. How to Analyze Deal VIDEO
3. How to use Open Door to evaluate real estate purchases
1. Does the property need work ?
2. The Main Features of Underwriting Real Estate- Request T12 Financials
3. Multifamily Underwriting in 7 steps (14 unit example) VIDEO
4. Liens and Title Searches
5. Napkin Underwriting
6. Key Terms Cap Rate
1. What is a Letter of Intent ? LOI
2. Sample Letter of Intent to Purchase Real Estate
1. 8 Steps to prepare a pitch deck
2. 7 Ways to Raise Capital
1. Takeover Checklist Apartments
1. To Do Daily Tasks
1. 1-2 hours monthly
1. Marketing Overview
2. How Do Different Factors Influence Hotel Choices
3. Types of Travelers
4. Content Strategy for Isla Palma
5. Content Strategy for Personal Branding
6. Run loyalty programs
7. Increase digital marketing efforts
8. 11 Hotel Digital Marketing Strategies Table of Contents
9. 1. List your hotel on Google
10. 2. Have your website
11. 3. SEO: The backbone of websites
12. 4. Ads, ads and more ads!
13. 5. Go social the social media way
14. 6. Tell your story through video
15. 7. Don’t forget email marketing
16. 8. Take advantage of influencer marketing
17. 9. Blog it right
18. 10. Practice the trend: Chatbots
19. 11. Maintain your online reputation
20. 9 Excellent Hotel Social Media Marketing Strategies for 2023 Table of Contents
21. 1. Facebook – create a profile, go live, run ads!
22. 2. Instagram – reels are the new deal!
23. 3. LinkedIn – share the perfect post
24. 4. YouTube – capture and publish best hotel videos
25. 5. X – a short and sweet post
26. 6. Pinterest – create impressive boards
27. 7. WhatsApp – reach out to 10x audience
28. 8. Influencers – connect and enhance marketing!
29. 9. TripAdvisor – enhance hotel reviews
1. Key Performance Indicators: What are the 5 KPIs that are related to the Short Term Rental industry
2. What Is RevPAR?
3. How to Calculate RevPAR
4. 1. Apply revenue management
5. 2. Implementing different pricing strategies
6. 3. Balancing your occupancy percentage and ADR
7. 4. Focus on direct bookings
8. 5. Reducing cancellation rate
9. 6. Save your side expenses
10. 7. Plan room rates as per length of stay (ALOS)
11. 8. Manage your online reviews
1. 14 Great Ways to Increase Direct Bookings on Your Website
2. 1. Have a mobile-friendly hotel website
3. 2. Integrate a booking engine to your website
4. 3. Optimize website to rank on Google
5. 4. Keep attractive CTAs on your website
6. 5. Highlight social proofs for your website visitors
7. 6. Use widgets on your website
8. 7. Let your visitors compare rates
9. 8. Implement a live chatbot to attend guest inquiries
10. 9. Make the most of metasearch engines
11. 10. Manage your online reviews
12. 11. Let guests book directly from social media
13. 12. Implement targeted marketing
14. 13. Run ads to make visitors book directly
15. 14. Run loyalty programs
1. Furnished Finder
2. Steps Using Furnished Finder
3. Formatting the leads in excel
1. Wholesaling real estate involves finding a property that is undervalued
2. Key Terms Acquisitions
3. Key Terms Disposition
4. Fix and Flip
5. Finding a good Network of Contractors
6. Finding the Right Lender
7. Using other people's money (OPM) to buy real estate can offer several benefits for investors:
8. How to prepare a Rehab Budget
9. CMA : Perform a Comparable Market Analysis
10. Know your Exit Strategy
11. Additional ways to fund a real estate purchase: Creative financing
12. Seller Financing
13. Benefits of buying Real Estate
1. 6 ways to create Lead Generation
2. Converting Leads
3. "Always be closing" (ABC) Sales Strategy
4. Hot Leads
5. Taking Action on Leads
1. Finding MFH Investments
2. Step 1: Research and Find MF Agents, Brokers, Wholesalers
3. Step 2: Scripts to get onto lists

About this course

Free
104 lessons
0.5 hours of video content

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Standard Operating Procedures SOP for Real Estate Investing

Standard Operating Procedures for Running a Real Estate Investing Business

Course curriculum

Introduction to ARDR Management

Step 1: Look for Undervalued Properties

Step 2: Market Analysis

Step 3: Brief Due Diligence- Estimate Repair Costs

Step 4: Submit Letter of Intent

Step 5: Pitch Deck / Raising Capital

Step 6: Due Diligence Period What to Expect

Daily Checklist

Monthly checklists

Marketing

Step 6: Revenue Management

Step 7: Direct Bookings

Step 7.5: Midterm Rentals - Furnished Finder, Insurance Claims, Etc

Step 8: Wholesale Division

Step 9: Lead Generation

MultiFamily

About this course

Discover your potential, starting today